A Bold
Partner For
Ambitious Brands.

From spirits to softs, RTDs to no-and-low — if your drink deserves shelf space, back bar status, and buzz, we’ll help you get there.

Our services are built for drinks entrepreneurs, brand managers, and hospitality pros who want more than surface-level strategy.

We roll up our sleeves and work with you to create something built to last.

Whether you’re pre-launch, mid-growth, or repositioning an established brand, we help you focus, plan, train, and scale.

A Bold
Partner For
Ambitious Brands.

From spirits to softs, RTDs to no-and-low — if your drink deserves shelf space, back bar status, and buzz, we’ll help you get there.

Our services are built for drinks entrepreneurs, brand managers, and hospitality pros who want more than surface-level strategy.

We roll up our sleeves and work with you to create something built to last.

Whether you’re pre-launch, mid-growth, or repositioning an established brand, we help you focus, plan, train, and scale.

A Bold
Partner For
Ambitious Brands.

From spirits to softs, RTDs to no-and-low — if your drink deserves shelf space, back bar status, and buzz, we’ll help you get there.

Our services are built for drinks entrepreneurs, brand managers, and hospitality pros who want more than surface-level strategy.

We roll up our sleeves and work with you to create something built to last.

Whether you’re pre-launch, mid-growth, or repositioning an established brand, we help you focus, plan, train, and scale.

Shaken. Stirred.
Delivered.

Our services are built around action and impact: from market-ready positioning and bartender training to curated events, brand activations, and distribution alignment. We don’t just make noise — we create traction, trust, and taste-led engagement.

We speak the language of bars, distributors, and guests — and we translate your brand into stories that stick, drinks that move, and partnerships that last.

Brand & Strategy

Your brand is more than a logo or bottle design — it's the emotional connection people make every time they see, sip, or speak about your product.

At Wingman Group, we dig deep to uncover the heart of your brand.

Whether you're building from scratch or refreshing an existing identity, we work to define your brand's purpose, values, and unique market positioning.

This strategic groundwork ensures every visual, verbal, and experiential element is anchored in authenticity.

From competitor audits to customer persona development, we offer the tools and insights that help you understand where you stand — and where you should be heading.

We'll align your mission with market opportunities, crafting a brand strategy that makes commercial sense while staying true to your core story.

This means positioning that doesn't just look good, but feels right across markets, venues, and touchpoints.

Trade Training

Your product is only as strong as the people representing it.

That’s why we design and deliver trade training experiences that go beyond basic brand facts — we create brand champions.

From bar staff to distributors and internal teams, our tailored training helps everyone understand your product’s story, serve it correctly, and sell it confidently.

We believe the best brand education is interactive, memorable, and above all, practical.

We also offer refresher training, onboarding support for new accounts, and "train the trainer" packages to embed knowledge deeper across your network.

With the right tools, your partners don’t just sell your product — they become part of your story.

It's about building belief in your brand from the backbar outwards, turning good service into great advocacy.

Marketing & Insights

Marketing is where your brand meets the world — and first impressions matter.

At Wingman Group, we craft integrated marketing campaigns that are as strategic as they are creative.

From hero product launches to social media campaigns and seasonal content, we bring your brand to life in a way that resonates with your target audience and drives real engagement.

We don’t believe in “one-size-fits-all” — we create tailored plans based on your goals, timelines, and budgets.

We also support your internal and partner communications — from trade presentations and pitch decks to launch toolkits and internal brand guides.

Everything we do is designed to help you tell a consistent, powerful story at every level of your business.

With our help, you’ll build more than a following — you’ll build a community of advocates who buy into your brand’s values, taste, and vision.

Events

From small tastings to full-scale launches, we help you show up and shine.

Experiences are the heartbeat of modern drinks marketing — and we specialize in creating moments that matter.

Whether it's a carefully curated trade tasting, a VIP dinner, or a fully immersive brand launch, Wingman Group handles every detail from planning to execution.

Our events are built to engage the senses, leave a lasting impression, and spark real-world buzz that lives long after the last glass is emptied.

But we don't just create a night to remember — we build activations that drive business outcomes.

Whether it's new listings, trade engagement, consumer sampling, or influencer content, every activation is designed with purpose.

With Wingman by your side, your brand will show up consistently, confidently, and with creative flair — wherever your audience is.